How Jewellery Retailers Can Analyze Mangalsutra SKU Performance Before Reordering?
A mangalsutra counter can show good sales for the month and still have a problem. Often a few designs do most of the selling, while the others have been sitting in the tray since the last wedding season. The total sales figure hides this. A retailer who reorders from the total ends up buying more of the slow designs too.
The answer is to check every design separately. Each design, in each length and weight, gets its own stock code, called an SKU. Then each SKU is judged by its own sales. For mangalsutra SKU analysis India’s jewellers do not need costly software. A stock register and about an hour every month are enough.
Clean Up the Records First
Good analysis needs clean records. In many stores, the short and long versions of one design share a single code. Two weights of the same design often share one as well. When that happens, nobody can say which version customers picked.
So the first job is to give every version its own code. The second is to keep custom orders, exchanges and repairs out of the sales figures. These pieces were never chosen from the tray, and counting them makes a design look more popular than it is.
What to Read for Each SKU
Four figures are enough to start:
- Sell-through: how many pieces were sold out of those bought. If ten were bought and seven sold, sell-through is 70%.
- Age: how many days a piece has been on the counter. Some stores mark a piece as old at 90 days, and others wait a year. Choose one limit and stick to it.
- Missed requests: designs customers asked for that the store did not have. Sales reports cannot show these, so counter staff should note them down.
- Margin: a design that sells fast at a low making charge can earn less than a slower design with a better one.
In jewellery inventory analysis India’s smaller stores often look only at the first figure. Missed requests deserve the same attention, because they show what the store should have stocked.
Compare Similar Designs Together
A light, short mangalsutra and a heavy bridal piece are bought by different customers. If both are ranked in one list, the heavy piece will always look slow, even though one sale of it may bring in as much as several light ones.
It is better to group the SKUs first: short daily wear, long traditional and heavy bridal. Shringar keeps its range in separate formats too, such as Classic Short MS and Classic Long MS, which can be seen on its products page . Once the groups are ready, rank the designs inside each one. The weak designs become easy to spot. The groups also show where the store has too many similar pieces and where it has very few.
Allow for Season and Location
Mangalsutra sales go up during wedding and festival months. Because of this, last month’s sales are not a fair comparison. A design should be compared with the same months of the previous year. A piece that slows down after the wedding rush may still be a good design.
Location matters as well. In mangalsutra SKU management Mumbai showrooms may find that short, light designs sell faster, while a store in a smaller town sells more long traditional pieces. Retailers with more than one branch should check each branch on its own. A design that is slow in one branch can be sent to another where it sells.
Turning the Numbers Into an Order
After this, every SKU gets one of four decisions. Reorder the designs that sell quickly and give a fair margin. Reorder with a change when customers liked a design but asked for another length or weight. Wait one more season on the average ones. Replace the designs that have crossed the age limit.
Timing matters too. New stock must reach the store before the season starts, so the order should be placed a few weeks early. In mangalsutra reorder planning Mumbai retailers have an advantage, because many manufacturers work around Kalbadevi and Zaveri Bazaar. They can place smaller orders more often. Stores in other cities should allow more delivery time.
It helps to share these findings with the supplier as well. A large part of the B2B jewellery inventory India’s manufacturers keep ready is planned around what retailers reorder. Before replacing slow designs, retailers can also look at current daily-wear mangalsutra designs and match them with their missed-request notes.
Conclusion
SKU analysis does not need special software. Separate codes, four simple figures and a monthly check are enough to keep each order close to what customers buy.
Contact us to know more about our mangalsutra collections. Our team will be happy to help.
